Technology drives real estate today. If your REALTOR® isn’t tech-savvy, YOU’RE losing money.

August 2nd, 2016

Everyone wants to sell their home for the most money possible. The critical piece to achieving that goal is choosing a REALTOR® who understands digital and direct mail marketing and how to leverage technology effectively. That’s where I come in – with experience as an owner of a real estate tech company that powers over 50% of all U.S. real estate transactions. Can you think of any other Atlanta REALTORS® with similar credentials?


Technology drives real estate today. Ask any real estate agent what terms like SEM, PPC, CTR, or CPM mean. If they can’t tell you that’s a problem because they’re among the key technical terms of digital advertising to get your home sold for the best price. We don’t sit back and hope buyers stumble across your home once it’s for sale. My team and I proactively and effectively target channels and buyer segments that put your home in front of the right eyes and bring in more foot traffic and more offers. And that enables our sellers to cherry pick the best offers.

And my tech and marketing skills bring great results for my sellers. A recent one received 11 offers for their home in N.Druid Hills. And those same skills translated into getting another of my sellers under contract in under 5 days ABOVE list price, with multiple offers, and 30 days faster than the average for their building. Here are a few ways in which we can advertise homes for sale for our sellers, and get them the best price for their home.

  1. Paid digital ad set 1 – geographically targeted only
  2. Paid digital ad set 2 – “financial” targeted only
  3. Paid digital ad sets 3-6 – find out more by filling out the form on this page
  4. Paid digital ad set 7 – comprehensive “likely buyer” segment
  5. Paid digital ad set 8 – Open House promotion targeted geographically in conjunction with boots-on-the-ground promotion
  6. E-mail campaign – real estate pros to proactively notify them of the new listing with an open rate 7% higher than industry averages
  7. Organic campaign – with individual photos and accompanying content to organically spread awareness in targeted geographic area
  8. EDDM – targeted via route, household income, and area


Let me help you TODAY !!!

Looking forward serving you !

Olya V. Krokos
Sellers Representative Specialist
Master Certified Negotiations Expert

Saving To Buy A Home? What Would You Sacrifice?

July 10th, 2016

Saving To Buy A Home? What Would You Sacrifice? [INFOGRAPHIC] | Keeping Current Matters

Some Highlights:

  • 95% of first-time homebuyers are willing to sacrifice to make homeownership a reality.
  • The top thing that buyers sacrifice are new clothes at 54%.
  • Even repeat or experienced buyers say they sacrificed taking a vacation or buying a new car to buy their last home.

World Tour: Vancouver, British Columbia, Canada

June 29th, 2016

Vancouver, in the corner of, is the gateway to the Pacific Rim and gateway to Northwest beauty.

The city of more than two million routinely tops the rankings of most livable cities in the world owing, in large part, to its stable economy, infrastructure, climate and educational opportunities.

Diversity is another operative word: diversity in its economy (which is strong in software development, banking, bio technology and aerospace), its population and its natural landscape. This expanse of Canada is simply stunning, and Vancouverites don’t take it for granted. They are committed to the environment and sustainability.


In downtown Vancouver near gorgeous Stanley Park, luxury condominium developments line the waterfronts of West End and Coal Harbour, two of the most exclusive neighborhoods in the city. It’s hard to beat a high rise penthouse with views of the North Shore Mountains, which is why unit prices can soar. An influx of foreign real estate investment, especially cash-rich entrepreneurs from Mainland China seeking trophy properties as safe financial havens, has kept the market stable in recent years.

On the desirable west side of Greater Vancouver are wealthy enclaves of genteel single-family residences. In affluent Shaughnessy, more than half the homes were built prior to World War II. Estates here fetch high prices in the millions. Nearby Arbutus Ridge is an established neighborhood with restored heritage homes and views of the mountains. The walker-friendly area of West Point Grey is home to two popular beaches, reflected in its strong square-footage prices.

While the city’s overheated market has cooled recently, Vancouver remains one of Canada’s highest-priced metropolitan real estate markets. And a resilient one. Investors continue to be buoyed by the city’s strong fundamentals–a metropolitan area with limited land for development and an expanding population.

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BREXIT: What’s the FIXIT for U.S. Home Buyers and Sellers?

June 29th, 2016

BREXIT: What’s the FIXIT for U.S. Home Buyers and Sellers?

Now that much of the dust has settled and the panic has waned, let’s take a look at what impact Britain’s exit from the European Union may have on the U.S. housing market.

The most immediate impact of Brexit will be on mortgage interest rates. Interest rates have remained at historic lows for the last several years. Contrary to what many experts believed, rates have remained low throughout the first half of 2016.

Possible impact of Brexit on mortgage rates?

In a recent article, the Washington Post explained:

“Brexit has spawned the recent bout of volatility in global financial markets. That has anxious investors scurrying for safety — and few assets are safer than U.S. Treasuries. High demand for government debt pulls down interest rates.

That all translates into ultra-low mortgage rates for American households. And with Britain voting for Brexit, they could go even lower.”

However, the lower rates caused by Brexit may be short lived as Trulia Chief Economist Ralph McLaughlin pointed out in a recent post:

“While the departure of the UK from the European Union has driven down the 10-year bond, and thus mortgage rates, we expect them to rebound later in the year as uncertainty over the economic consequences of the departure lifts.”

Bottom Line

Rates are already at historic lows. The UK’s exit from the EU almost certainly guarantees they will remain low (and possibly go lower) over the next few months. If you were thinking of buying your first home or trading up to the house of your dreams, this may be the time to act. The cost of money may never be better for a potential buyer.

Hurry Up and List Your House TODAY!!

June 26th, 2016

Hurry Up and List your House TODAY!! | Keeping Current Matters

That headline might be a little aggressive. However, as the data on the 2016 housing market begins to roll in, we can definitely say one thing: If you are considering selling, IT IS TIME TO LIST YOUR HOME!

The May numbers are not in yet, but the April numbers were sensational. Jonathon Smoke, Chief Economist at, explained:

“We had a triple crown of April home sales reports, so 2016 is in the pole position to earn best year of home sales in a decade.”

And Freddie Mac also expressed a tremendous optimism regarding home sales for the rest of the summer:

“Home sales typically rise in the spring and summer months, and we anticipate acceleration in home sales that will surpass 2007’s pace by late summer.”

The only challenge to the market is a severe lack of inventory. A balanced market would have a full six-month supply of homes for sale. Currently, there is less than a five-month supply of inventory. This represents a decrease in supply of 3.6% from the same time last year.

Bottom Line

With demand increasing and supply dropping, this may be the perfect time to get the best price for your home. Contact a local real estate professional today to see whether that is the case in your neighborhood.

Thinking You Should FSBO? Think Again

June 25th, 2016

Thinking You Should FSBO? Think Again [INFOGRAPHIC] | Keeping Current Matters

Some Highlights: 

According to NAR’s Profile of Home Buyers & Sellers:

  • 88% of buyers look for their new home online.
  • Using a real estate agent can net you $39,000 more than FSBO’ing.
  • There is a long list of people that you will have to negotiate with when you decide to sell your home, using an experienced professional can help ease the process.
Olya V. Krokos
Sellers Representative Specialist
Master Certified Negotiations Expert

Do Homeowners Realize Their Equity Position Has Changed?

June 22nd, 2016

Do Homeowners Realize Their Equity Position Has Changed? | Keeping Current Matters

Yesterday, we reported that according to CoreLogic’s latest Equity Report, nearly 268,000 homeowners regained equity and are no longer underwater on their mortgage in the first quarter. Homes with negative equity have decreased by 21.5% year-over-year.

A study by Fannie Mae suggests that many homeowners are not aware of how their equity position has changed as their home has increased in value.

For example, their study showed that 23% of Americans still believe their home is in a negative equity position when, in actuality, CoreLogic’s report shows that only 8% of homes are in that position. 

The study also revealed that only 37% of Americans believe that they have “significant equity” (greater than 20%), when in actuality, 74% do!

Do Homeowners Realize Their Equity Position Has Changed? | Keeping Current Matters

This means that 37% of Americans with a mortgage fail to realize the opportune situation they are in. With a sizable equity position, many homeowners could easily move into a housing situation that better meets their current needs (moving to a larger home or downsizing).

Fannie Mae spoke out on this issue in their report:

“Homeowners who underestimate their homes’ values not only underestimate their home equity, they also likely underestimate: 1) how large a down payment they could make with their home equity, 2) their chances of qualifying for mortgages, and, therefore, 3) their opportunities for selling their current homes and for buying different homes.”

CoreLogic’s report also revealed that if homes were to appreciate by an additional 5%, over 800,000 US households would regain positive equity.

Bottom Line

If you are one of the many homeowners who is unsure of your current equity situation and would like to know your options, contact a local real estate professional who can help.


Olya V. Krokos
Sellers Representative Specialist
Master Certified Negotiations Expert

Here Comes the Housing Inventory!!

June 17th, 2016

Here Comes the Housing Inventory!! | Keeping Current Matters

Almost every real estate conversation revolves around the continuous rise in house values over the last four years. Some have even mentioned a concern about another possible bubble forming. However, the recent increase in prices can be attributed to a very simple principle: supply and demand.


Demand for single-family housing has continued to increase as the economy slowly moves forward. Recent surveys have shown that over 80% of each generation still believes that homeownership is a part of the American Dream. And a recent Gallupsurvey showed that Americans believe that real estate is the best long-term investment.


Over the last several years, many homeowners were unable to put their homes on the market for an assortment of reasons (family finances, no or limited equity in the home). There has been a pent-up supply of sellers who have wanted to move but couldn’t. Below is a graph depicting the number of years families have historically stayed in a home. We can see there is pent-up seller demand.

Here Comes the Housing Inventory!! | Keeping Current Matters

As the economy improves and more families reach the point of significant equity (20%), we will see these homes come to market. As supply then matches demand, the acceleration of home price increases will begin to slow.

Bottom Line

If you are one of the families that have been chained to your current home over the last 5-7 years, now may be the time to break free and find the home of your dreams.

June 14th, 2016


I spent a day in Las Vegas speaking to the Mortgage Mastermind Summit … and I learned a few things from these sharp loan originators.

They tell me that we’re experiencing the lowest levels of inventory for residential real estate that we’ve seen since the 1990s in the U.S. It feels like the market is really coming back. The fact is that only 1.7% of all homes are available for sale — the inventory is so small, it’s a seller’s market in many locations.

Thinking of selling your house? Maybe now’s the time to sharpen up that curb appeal and see what you can get! – Tony Robbins

How to Determine the Price of Your Home for Sale

June 14th, 2016

Many people rely on the price they paid for their home as a starting point for selling, but with the ever-shifting tides of the real estate market, the price paid is not always the best metric to go by. If you’re putting your home up for sale and are looking for the ideal price point, here are some ways you can arrive at a number that will keep potential buyers interested.


Check Out Your Neighborhood

Your house may have a lot of different features than the homes of your neighbors, but checking out what real estate in your area is selling for can still be a good means of determining the price you’ll be able to ask for. Instead of just perusing the pricing, ensure you’re looking at the listings for what’s been successfully sold in your neighborhood as only this will allow you to determine the conditions of the market and what people will be prepared to offer.

Complete A Home Inspection

Instead of being surprised by repairs that need to be completed after an offer price has been accepted, organizing a home inspection before your home is sold can make a difference in the price you’re able to ask for. Not only will this provide you with a determination of what needs to be repaired or overhauled, it can be a boon to potential buyers who won’t have to worry about your inspection revealing any hidden flaws.

Utilize Your Agent’s Advice

Even if you’ve done your research and carefully considered the value of your home, it can still be complicated to come up with the right price, so be sure to enlist an agent who will be able to determine a fair amount with you. Since your agent has no attachment to your home, they’ll be able to objectively strike the right balance between what won’t sell and what’s too low. The right price, after all, may mean you’ll get to spend a lot less time selling it.

There are a lot of factors that go into arriving at the proper asking price for your home, but by organizing a home inspection and being aware of what’s going on in the market, you should be able to arrive at a reasonable sum. Contact your local mortgage professional for more information.